I excited when I hear about a new way to communicate with my customer base. There is a dialogue nothing more important than open with a client, as they can provide the important information that is required to promote a product or service of the company.
A customer is a very precious and more companies need to appreciate, one of the most important resources which they have together with their product or service, the customer data. A company would not arbitrarily change a design or distribute a product that she still would be an unknown channel, accidentally promote their service into unknown markets. But companies are jumping on the social network bandwagon to communicate with their customers, but many have no action plan, they are just excited you say that they now embrace social networking are. Companies are money to be or a part of social networking tools like Twitter, Facebook, YouTube, MySpace and Flickr to communicate with a customer, that they do not know in a way that can not complement, communicates and their customers. So, they run the risk, disingenuous and loss of touch with a very valuable resource.Allies, but how at all, just because it exists doesn't mean marketing channels, that it is right for you can be a very powerful social networks.
So, if you are looking to on board the social networking train jump, should be what you search for, how should you act, and what should you do?
I have a very simple way, look at social networking, which revolves around the word social, I like to interact on a social event [equate successor party.] At a party you want to be successful, what other people say mixing with the other guests, you have to hear, try, more about the people know you talk to, so that more information to keep the conversation flow have, in a sincere way to communicate, and finally, you want to not dominate the conversation, otherwise you can even up to the end of the evening talk. In many social environments that run you usually the same people over and over again, so that, if they were successful in previous interactions you can a person they are looking to speak with.
Another important point for the word social is that social networks are typically an informal gathering of people, the exchange of information, or just socialize might be interested in. This is the key component, why social networks are successful for general consumer use, but have a hard time, inclusion in the economic environment. Most their social network of choice by the desire to take part in a special interest Forum in drawn, what does anyone at a unique event to say or to view a video on a subject that they have to listen to an interest in. You're actively or passively take part, but that's their choice, and it is no exaggeration or alternative scene not only a part of the social network. So, if you are a company, you are directly a business conversation questions or why, you want to join the a social network is offline in a social network, the a barrier for the open communication can create, and communication.
So, if directly, to use a particular social network on the social networking bandwagon without a plan like you, you can end press your message to the customer and not ends, what they say; You will not earn trust. If you do not trust earn you can not then take the next steps in relation to the opening of a dialogue which you excluded, that soliciting would details of your product or service.
Important facts for a company to take into account, when the social network channels to work:
Be yourself - there is nothing to do worse for a business, then you create a false image on a social network and then found out. Hear what apart, do not dominate the conversation - is keep in mind this is a social network; People are involved in by their own choice. You must earn the right to participate; drive not the conversation. Bind authentic, do listen to not be transparent - these points to be honest with your communication, open to all feedback and comments will be. To participate in selective on the social networks in - if you yourself are, if you are is binding and not transparent, then it would be impossible, an active presence on every social network to keep, but no active presence on each have. If a social network channel not met your expectations then formulate a plan on another channel, look at and learn from your time on the other channels. Your marketing plan is before the controlling power - take your marketing-plan out the window, if you you should have considered the use of social networks in the whole marketing plan so that you are a social network, in fact, on a common outcome with your customers. Social networks are not a panacea; You are only a further channel with your customers to communicate, to manage your expectations and your perceptions. Social networking is a way of thinking - social networks are a tool that you use, but you differentiate from your competitors as you use this tool, and what you get by him.
As I said, I get excited when I hear about new ways to engage a conversation with a customer and the social-networking tools offer some great options depending on how you will interact with your customers and where you can find them. If it begins with your customers the marketing in the economy today, and especially with social networks, and it ends with your customers, make sure that you know your customers.
Social networking is another option within your entire marketing plan. Therefore, just as you each media document, product packaging assessment and analysis proofread feedback regarding services, you must actively involved and have a plan for the use of social networks that complements your marketing strategy.