Markets at a look
Is the market for the Internet and social networking communities on estimated over $ 1500M this year.
Social network/community development and improvement of individually until 2006 amounted to USD 700 M and it is estimated that by the year 2010 USD touch 4000M.
The 3 players on the market MySpace, Facebook and Bebo are stocks with market 80.74%, 10.32%, 1.18% or.(Data user-defined category of 20 of the social networking sites to market leading place share of visits, the percentage of visitors to the site, on the Hitwise sample of 10 million is US Internet users on the basis of.) (The percentages represent the market share of visits to the sites within the user-defined category.)Growth path
Social networking sites grow 47% year on year by an audience of 46.8 million to 68.8 million in April 2006.
Social networking sites are the reality of the Internet; the content is relatively inexpensive to produce for publishers.
She will be more rooted in mainstream Web sites, such as reality TV shows. MySpace.com, the top social-networking site of all with regard to the number of registered users, saw a staggering 367% increase. The chart rises or jump with many more social networking players in; the Web scene seems exactly the right thing for social networking.
The social networking sites that are experiencing strong growth developed a unique online presence, user-generated content is updated. This promotes ongoing consumer interest and visitor loyalty. The market share of Internet visits in the top 20 social network connection Web site grew by 11.5 per cent from January to February 2007, to account for 6.5 percent of all Internet visits in February 2007.
Mobile social networking-the next target
Social networking is mobile and is ready for spectacular growth over the next five years, be mobile social communities members in groups, more than in size from 50 million to 174 million by 2011, tripling will attract.
MySpace and Facebook are hot for the time being. News Corp. paid $580 million for MySpace last year as part of $ a 1.3 billion Internet acquisition spree. Facebook received only an additional $25 million venture capital.
Both companies are planning their reach beyond the computer screen to mobile phones.
Cingular Wireless, Sprint Nextel and Verizon Wireless have launched a service which allows users to send messages on Facebook home pages or search telephone numbers and e-Mail addresses from one phone to other users.
MySpace has a pact with Helio, a wireless joint venture of SK Telecom and EarthLink, the users to send photos and update their blogs, and profiles by cell phone.
Advertising
Social networks are an integral part of the cultural fabric of the Internet and their fast-growing and demographically attractive audience has attracted the attention of advertisers.
According to the latest forecasts an estimated $280 m be pony marketer-to advertise in the United States.
By the year 2010, the online advertising spend to $1.8 billion will grow.
Marketers estimates that the social networking ad spend the United States 260 million rise in 2007 (up from 95 million in 2006), and is expected by 2010 $ 665 million reach.
Advantages
Advertising in social networks marketers learn important methods to the newly empowered to reach consumers.
Social networks have on an unpredictable influence
all advertising, both online and offline.
If companies can go to develop marketing efforts fully to embrace the deeper the "One-to one-to many nature of social networks, advertising revenue will rise." This type of advertising is spill-over effect into other channels. The underlying concept will influence how advertising in all media, provided by not only online.
Social networking revenue generator
Advertisers joy advertisers can target both local and international market in one place.
Social networks always a good environment, sell products a brand, especially if marketers cultivate and receive their loyalty sales users and Gospel manifesting want to do. That happens evangelism in a community.
Recruiters are heaven - now a day top MNCs from professional social-networking sites like LinkedIn for rent. You can also check the social index and compatibility of the candidate along with the background check, that helps, they save too much money.
To win the cost of new customers, nothing is convenient because users join voluntarily and give their own content through their profiles.
Interactive function of the social networking website keeps coming back visitor rate highly will help sites for storage.
The cost of running the sites Web server is relatively low. When a classical advertising or subscription revenue model is used, the low-cost could highly profitable social network sites.
The above information-our philosophy stress that social networking is a domain for businesses to stay and grow at a high pace.